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Real Instagram data
Avg. likes
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Engagement rate
Recent content mix
Audience demographics
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Top follower locations
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Age distribution
Audience insights are a Premium feature
See where a creator's followers live, their age range and gender split — so you approve with confidence.
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Revenue model
Where the budget actually goes.
Influencers aren't paid the full campaign budget just for posting. Every campaign splits into a guaranteed fee and a performance pool tied to real views — so businesses only pay more when a post actually performs.
Guaranteed 70%Performance 30%
How a payout is built
1
Business sets the split
While posting a campaign, the business chooses what % of the budget is guaranteed vs. performance-based, and how many views count as a "full" performance pool.
2
Guaranteed fee pays out on posting
Once the influencer's post goes live and is verified, the guaranteed portion is paid — regardless of how it performs.
3
Performance pool tracks real views
Views are pulled automatically via the Meta API. Hit the target and the full pool is paid; fall short and it's paid proportionally.
4
CollaBiz takes 15%
A 15% commission is deducted from the total payout (guaranteed + performance) before it reaches the influencer — never charged extra to the business.
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Guaranteed 70%Performance 30%
The 15% CollaBiz commission is already factored into "Net to influencer" above — it's a cut of the payout, not an extra charge on top of the business's budget.
